Feb 22 2008
It begins… who will be left out of the mobile revolution?
The Guardian reported recently that the BBC will be making its iPlayer software available on the iPhone and iPod Touch in the coming weeks. Many blogs/rumor sites are reporting that this is undoubtedly linked to Apple announcing its Software Development Kit (SDK) release at the end of February.
The iPlayer is simple enough. Stream all of the BBC content on the Web. Everyone is pretty much already doing this, except, the BBC is actually looking ahead to the future. They are trying to make their content available in as many venues as they can. Very soon everyone who owns an iPhone in Europe will know they can watch BBC content on their iPhones, and the BBC will undoubtedly see a jump in traffic. If they play their cards right, they will start offering other services to iPhone users like movie times, weather, stocks, etc. all through widgets or programs.
Now I use Apple’s iPhone as a reference, but I’m really speaking of mobile devices in general. I like to use the iPhone because I think it does serve as a rather interesting barometer given its popularity and capabilities (not to mention Google recently announced that iPhone searches on the internet are 50 times more than any other cell phone).
Pretty soon, the mobile computing platform will become ubiquitous. Some say in five years, others in two years. But no matter who you talk to, they all agree that mobile devices are the future. I’ve said it before, people today are in love with their cell phones. It’s their lifeline to the world, their method of personal communication. Now, it’ll be used as a platform for mass communication. The only question unanswered is who will be leading the charge? A Silicon Valley startup, or a news company?
