JeremyRue.com

A blog on multimedia training in the journalism industry

Month: February, 2008

NY Times has got the right idea

The New York Times Research and Development Lab have come out with a really cool idea for getting the newspaper right on your mobile phone. They developed a product using hacked Radio Frequency Identification chips (RFID) whereby you can transfer data to your cell phone seamlessly. The idea, once it’s fully developed, would work like [...]

MediaStorm announces its own multimedia workshop

This should be really exciting. I know Brian Storm from last summer when he worked with us at a Carnegie – Knight funded organization called News21. I like Brian because he is a visionary. He is not one of the ones trying to “catch up” but rather he is helping to lead the charge with [...]

It begins… who will be left out of the mobile revolution?

The Guardian reported recently that the BBC will be making its iPlayer software available on the iPhone and iPod Touch in the coming weeks. Many blogs/rumor sites are reporting that this is undoubtedly linked to Apple announcing its Software Development Kit (SDK) release at the end of February. The iPlayer is simple enough. Stream all [...]

Why can’t news demand a premium from online advertising?

I had a great conversation over lunch today with Paul Grabowicz, the director of new media at the graduate school of journalism, UC Berkeley. We talked about why media organizations simply cannot demand a premium for their online ads, no matter how many unique viewers come to their sites. Our conclusion, among the vast amount [...]

Why J-Students need to learn programming

http://rji.missouri.edu/projects/rji-adobe-air-competition/stories/10000-idea/index.php (Reynolds Journalism Institute (RJI) and partner Adobe Systems are giving $10,000 to come up with new technologies) This link should say it all. In a world increasingly dominated by Facebook, YouTube, Twitter and even things as simple as blogs, the methods by which young people communicate, have gone completely digital. In a recent ethnographic [...]